As Potential TikTok Ban Looms, What Will Happen to the Platform’s Food Creators?

Whether you cherish your morning TikTok scroll or the mere mention of the video platform sends you shrieking into a sensory-deprivation pod, there is no denying that the app has fundamentally transformed culinary culture in the United States. The app has saved restaurants from closing, helped strangers form tight-knit communities and occasionally made Americans feel…

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TikTok Creators and Brands Are Bracing for a Potential Ban

The impending disappearance of TikTok, one of the most popular social media apps in the United States, has sent marketers, agencies and creators racing to embrace alternatives — even if they’re not entirely convinced that TikTok will in fact exit the United States this month. Marketers are shifting dollars to Instagram and amending their contracts…

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